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Alyssa Coletti

Alyssa founded Nonfiction Creative to focus on the essential elements of concept, form, and craft in product design. Her designs have received multiple awards including Best of NeoCon Gold and Editors’ Choice awards.

Alyssa’s design process is rooted in the principles of timelessness and longevity, while empathetically providing elements to elevate the experience. “I imagine myself in the experience of the individual. What would fill my emotional and physical needs in this situation or environment? Comfort? Confidence? From that view, I look for a way to design an empathic answer to create that experience.”

Alyssa studied industrial design at Purdue University and spent her early career with Bernhardt Design, Lenovo and Williams-Sonoma Home. In addition to her design work, Alyssa has served as an adjunct faculty member in the Industrial Design program at Appalachian State University.